Social Marketing Our Way to Zero Waste
Richard Anthony
Friday, 1:00pm Zero Waste session

Continuing to consume and discard at our current rate must end. We have only one planet, yet we consume its resources at a rate that would require four planets to meet the demand.

Changing ingrained attitudes and behaviours is an uphill battle, one that used to take decades to centuries. But  modern technology, and knowledge gained from marketing studies, have changed those timelines.

What can we learn from community-based social marketing about how to influence San Diego towards Zero Waste before it is too late?

Improving Resource Management Policy in the City of San Diego
Richard Anthony
Friday, 2:30pm Zero Waste session

Zero Waste advocates, and a large share of City residents, understand that there is a basic inequity in the current system that provides free trash pick up to residential customers, but not multi-family units or some private communities within city boundaries.

Many do not understand, however, the consequences of how that pick up is funded.

Zero Waste San Diego believes the best interests of all City residents would be served by two changes in the City's resource-management policy:

1. Ending the practice of discarding organic materials in the landfill, diverting it instead to the Greenery's composting facility
   
   
2. Removing discard management from the City's General Fund where it is a drain on tax dollars, instead creating a pay-as-you-throw system set up as an enterprise fund. This would both save tax dollars, and allow the monies collected to pay for the discard system as well as the marketing and other changes needed to move towards zero waste (for which there is currently no funding, despite a long-standing state mandate to do so).

Richard Anthony, Chair of the San Diego County Waste Management Citizens Advisory committee and Co-chair of Zero Waste San Diego will discuss  the details and ramifications of theses two proposals.

Richard V. Anthony began his career in Public Administration in 1971 as a manager of the California State University Long Beach Recycling Center.  He received a MS in Public Administration in 1974. 

Mr. Anthony has worked his entire career in environmental program management positions. He is an internationally recognized and published expert in the area of resource management using the Zero Waste Systems approach.

Gary Arant has been General Manager of the Valley Center Municipal Water District, located in north central San Diego County, since March of 1989.  Prior to that he served as General Manager for the nearby Rincon del Diablo Municipal Water District in Escondido from 1980 to 1989, and Assistant General Manager of the Walnut Valley Water District in Los Angeles County from 1973 to 1980.    

Arant serves as VCMWD’s representative on the Board of Directors of the San Diego County Water Authority. He is currently a member of the Board of Directors, Association of California Water Agencies. Finally, Arant serves on the San Diego Local Agency Formation Commission Special District’s Advisory Committee.

He holds a Masters Degree in Public Administration from the California State University at Fullerton and Certificate from the University of Southern California’s Institute for Water and Wastewater Management. 

Colin Archipley joined the Marine Corps in late 2002. After completing training at the School of Infantry, he served four tours in Iraq, during which he was the recipient of two Navy and Marine Corps Achievement Medals with Combat Distinguishing Device “V”, three Meritorious Mast, a letter of Appreciation and a Letter of Accommodation and achieved the rank of Sergeant.

Prior to leaving the Marine Corps Archipley and his wife Karen purchased a small avocado grove in San Diego County. When Archipley was discharged Colin and Karen began a small greenhouse operation (Archi’s Acres) utilizing a highly efficient method of growing called bio-hydroponics. Because of their success and the need of new leaders in the industry of agriculture, the Archipleys created the Veteran’s Sustainable Agriculture Training, (VSAT), with the hopes of training veterans and helping them to find meaningful employment or ownership possibilities in agriculture of other sustainable industries.

VSAT initially partnered with the San Diego VA Health Care System and began training veterans. The program has had great success in both transitioning veterans into a competitive position for employment, as well as improving and stabilizing both physical and mental health.

JuliAnna Arnett is the Healthy WorksSM Food Policy Manager for the San Diego County Childhood Obesity Initiative, a program facilitated by Community Health Improvement Partners. In her position, she oversees the Healthy WorksSM School and Community Gardens Program, a component of the $16.1 million Communities Putting Prevention to Work award, which was granted to the County of San Diego to make systems and environment changes that promote wellness and address the obesity epidemic. The School and Community Gardens Program focuses on the promotion of resident-friendly garden policies throughout San Diego County cities and school districts and the establishment of five regional garden education and training centers.

In her tenure with the Initiative, Ms. Arnett has served on a number of state and local committees related to gardens, farm to school, farmers’ markets, food stamps, hunger, and obesity. She is a founding member of the San Diego Food System Working Group, Nutrition in Healthcare Leadership Team, and San Diego Farm to School Taskforce. She recently sat on the 6th Biennial Childhood Obesity Conference Agriculture and Food Systems Track and has played a formative role in San Diego County food systems planning. Prior to working with the Initiative, she served two years as an AmeriCorps Volunteer (i.e., domestic Peace Corps) advancing community, city, and state initiatives to eliminate poverty and improve health.

Sabina Baker is a senior at the University of San Diego. She is a part of the Be Blue Go Green Team and is the student leader for the new e-waste collection center; the first collection center of its kind at a university.

Stephanie has developed and conducted several Zero Waste Business Conferences and workshops and launched the ERF “Zero in on Zero Waste – Don’t Let Your Bottom-line go to Waste” business training program. 

She is a certified trainer with California Resource Recovery Association (CRRA) and teaches a class on Zero Waste Businesses. Her current clients/partnerships include City of Newport Beach – implementing the Polystyrene Ban at all restaurants; City of Burbank – Zero Waste Plan focusing on the restaurant and grocery store sectors; County of Orange (Pollution Prevention through Zero Waste); and several business clients including St. Joseph’s Health Services, Reel Chefs Catering and Kean Coffee. 

In 2009, Earth Resource was awarded a Federal Stimulus Grant for the California Green Jobs Program in Orange County — training at risk youth in Zero Waste and Career Development.  She has been a member of Green LA since its inception and actively partners with numerous LA based non-profit and for-profit organizations.

Jay Bart joined Barona Resort & Casino in 2004 as the Director of Risk Management. He oversees the following programs: homeland security, fire, general liability, workers compensation, employee and guest safety, food safety, construction, EMTs, and the Environmental Sustainability Program.  Bart's department is responsible for 6000 square acres of the reservation, 3000 employees and 13,000+ guests per day. Additionally, he oversees compliance with all federal and state laws regarding the EPA, FDA, OSHA and NFPA.

 A graduate of Florida International University, where he earned his Bachelor of Science degree, and his Masters in Homeland Security from San Diego State University and is currently working on his PhD from Claremont Graduate University in Information Systems Technology.   He is certified Level 4 in Homeland Security and is board certified at the Master Level in Hazard Control Management. Water Distribution Operator Grade D3, Registered Safety and Security Professional, Certified Business Continuity Manager and Captain Fire Fighter / EMT Reserve.

Jim Bell has been a ecological design, “green” researcher since the early 70s and is the world’s first Ecological Designer. Bell's projects are great examples of leading edge R&D on creating life-support sustaining futures wherever people live and ultimately planet wide. Bell's projects include the San Diego Center for Appropriate Technology; Ecoparque — which converts raw sewage into irrigation water and compost; and the Ocean Beach People's Food Co-op, which is one of the “greenest” buildings in California and 30% more energy efficient than the title 12 requirements for its climate zone.

Bell has also written two books and numerous commentaries on how to make the San Diego/Tijuana Region renewable energy, water and food self-sufficient — and how we might even become a net energy, water and food exporter. He also co-authored a detailed study with Dr. Heather Honea, faculty, College of Business, SDSU that shows investing in making San Diego County renewable electricity self-sufficient would cost less than if the County stayed with its current dependency on imported electricity or imported natural gas and nuclear fuels to produce electricity locally. For more details, go to www.jimbell.com. 

Sarah is the founder and Executive Director of Inika Small Earth — a non-profit that focuses on bringing sustainability to the operations and policies of San Diego schools. Sarah has a Masters in Business Administration from the University of Notre Dame and a charter from the CFA Institute. She worked in the public and private financial sectors for more than 10 years.

Jeanmarie Bond is a Program Manager at UC San Diego Extension   responsible for six different professional development/certificate programs including Business Management, Facilities Management, Project Management, Urban Planning and Development,   Strategic Management and Sustainable Business Practices.  

She is particularly passionate about the Sustainable Business Practices Certificate that she manages, launched at UC San Diego Extension in 2008, as it provides students with a comprehensive overview of “sustainability,” as it pertains to modern business   practices, as well as tools, strategies and metrics to effectively   implement and evaluate best practices and policies that serve to   enhance any organizations triple bottom line.  

Beth founded Brummitt Energy Associates Inc in 1998 to focus on high performance buildings. Her firm serves as the energy guide in helping clients improve the performance and value of their buildings. They have provided energy and/or daylight modeling for more than 160 projects pursuing and achieving USGBC LEED certifications, including at least five which have achieved LEED Platinum ratings, and at least 29 which have achieved Gold.

With more than twenty years of experience in energy efficiency and building modeling, Beth has been training, writing, and speaking on the energy codes since 1992 and on green building since 2001. She holds a B.A. from Stanford University, is former Chair of California Association of Building Energy Consultants (CABEC), and was the founding President of the San Diego Chapter of the US Green Building Council, and currently co-chairs the Living Building Collaborative committee.

In 2010, she completed the intensive “Innovation Inspired by Nature: Biomimicry and Design Workshop” sponsored by The Biomimicry Guild.

Mike Bullock
Chair of Transportation Committee
San Diego Chapter of the Sierra Club

Mike Bullock Chairs the Transportation Committee of the 14,000-member San Diego Chapter of the Sierra Club and also serves on the Energy-Climate Committee of Sierra Club California, where he helped to write resolutions on unbundling the cost of roads and parking. His parking policy report was published by the Air and Waste Management Association and he recently presented on Climate and Car-Parking Policy at the “Towards Carless Cities” conference in Guadalajara.

A former President of the Silicon Valley Bicycle Association, Mike edited their newsletter for over 10 years. He is a delegate to both the California-Nevada Regional Conservation Committee of Sierra Club California and the California Democratic Party (CDP). He helped write two transportation-related policies for the CDP’s 2010 Platform.

Mike holds a BSEE and a MSE degree and is a retired satellite systems graduate engineer. His engineering responsibilities included requirement documentation, requirement verification, and the on-orbit calibration of satellite-antenna pointing systems.

Yadira Carrasquillo served 11 years in the Army Reserves as a Public Affairs Officer. In 2008 she was deployed in support of Operation Iraqi Freedom. She was involved with directly helping Iraqi families living in poverty and also worked on humanitarian issues in El Salvador.

Yadira interned with Citizens for Affordable Energy, or ECOR, and Environmentalradio.com.  She has worked for over 10 years in public education as a substitute teacher. She also has over 15 years of experience as a Spanish translator in both the military and civilian sectors.

Yadira is a native from Puerto Rico and is actively involved on environmental and energy sustainability issues.  She is an advocate for clean .energy security for the Truman National Security Project and their energy security campaign Operation Free.

Yadira received Bachelor's Degree in English Literature and is a certified DoD Public Affairs Officer.

Ana Carvalho is an Environmental Specialist for the City of San Diego’s Environmental Services Department. She is one of the specialists responsible for the planning, development, and implementation of waste reduction and recycling programs, which enable the City to meet and exceed State-mandated waste diversion goals.

Ana has developed and implemented a variety of commercial food scrap composting programs for large venues such as Sea World San Diego, San Diego Convention Center, local universities’ campuses, food banks, hotels, private companies, and for some special events held in San Diego. Ana recently implemented the first commercial food-scrap composting route in the City of San Diego for small and medium size generators. She also has vast experience with multi-family recycling programs, public space recycling, community recycling and general environmental education and outreach, having created EnviroTour, one of the most effective and popular school environmental education programs offered by the City; collaborated on the EPA’s educational materials for schools “Quest for Less” and the national “Make a Difference” Campaign.

Ana has presented her work and shared her experience at several national and international conferences, including California Resource Recovery Association Annual Conferences, BioCycle Conferences, 7th International Zero Waste Dialogue – Zero Waste International Alliance, and at the Solid Waste Association of North America among others. Ana has a MS degree and has been working for the City of San Diego for more than thirteen years.

Michael Catanzaro has been at the University of San Diego since 1996. As an undergraduate student he studied political science. He  joined the university in the student affairs department as the assistant to the dean.

Upon completion of his Masters in Leadership he  moved over to the Finance and Administration division as special  projects coordinator. His initial project was research and development of the One Stop Center and he has subsequently helped  coordinate the master planning process for the University of San  Diego.

Activism: The Good, The Bad & The Ugly
Carolyn Chase
Saturday 2:30pm Climate Change Session

"Activism is not issue-specific. It's a moral posture that, steady state, propels you forward, from one hard hour to the next. Believing that you can do something to make things better, you do something, rather than nothing. You do whatever you can. You do not turn away."  — June Jordan

The environment and the protection it requires have become a victim of today's polarized political climate. But this cannot be an excuse for apathy. It must be the call to action. If you care about the environment, you have to be concerned about politics.

They don't really teach us about politics in the USA, though. You have to learn by doing. But why, you ask, would you even try after watching in horror from a distance?  Because at the end of the day, democracy matters. Politics and the related processes it entails are at the heart of environmental protection. Whether it is water quality or climate change; whether you want to start a non-profit group or save something you love — there is a way forward.

NISSAN Leaf Owners Panel
Carolyn Chase, Ahouva Steinhaus, more TBA
Saturday 1:00pm Climate Change Session

Just when you thought electric cars were dead, they're back - and better than ever! And this time, they are being delivered by Nissan, General Motors, the new kid on the block: Tesla, and soon to come: Mitsubishi. This panel of Nissan Leaf owners will answer questions about what it's really like to get the car, the charger, the smart meter, the tax credits and all that - along of course with their tales of driving experience and performance. If you've wondered if an electric car is for you - talk to those who've navigated the system successfully and are now bypassing gas stations with a smile.

Carolyn is a founder and CEO of San Diego EarthWorks, the non-profit organizers of the EarthFair in Balboa Park, and Move San Diego, a non-profit group dedicated to improving the sustainability and performance of regional transportation investments.

She is also Chair of the San Diego Sierra Club, served as a Planning Commissioner for five years for the City of San Diego, and is a past appointee for other City and regional volunteer committees, including the Waste Management Advisory Board, Recycling Task Force, Regional Transportation Plan Citizen's Advisory Committee and the County General Plan Update Interest Committee.

Andrea Cook attended the University of Michigan in Ann Arbor where she earned her Bachelor’s of Science degree in Honors Biology.  She received her Ph.D. at the University of California, Davis and San Diego State University (joint program) in Ecology/Global Climate Change under Dr. Walter Oechel. She has authored/co-authored 15 peer-reviewed scientific publications.

FREE Money to Green Your Business Infrastructure
Jeremy Cox & Jeff Wheeland
Friday 4:00pm Green Building Session

It takes money to make your business more sustainable, right? But it doesn't have to be all your money! There are many programs to provide financial assistance in greening your organization's infrastructure. Want to decrease energy bills by adding solar power or solar hot water? There's money for that!

This presentation will outline:

• The benefits of solar water heating systems and their cost and energy savings for Commercial and Multifamily buildings, and the rebates available from the CSI-Thermal Program
  
  
• Fiancial incentives for commercial, government and non-profit solar electric systems

FREE Money to Green Your Home
Jeremy Cox & Jeff Wheeland
Saturday 4:00pm Green Building Session

Energy bills aren't likely to go down in the foreseeable future. So why not green your home with an energy upgrade, a switch to solar for power and/or hot water? Representatives from California Center for Sustainable Energy (CCSE) outline the available incentive programs and how to qualify for funds to upgrade your home.

Jeremy Cox is an Associate Program Manager in the California Solar Initiative (CSI) program at the California Center for Sustainable Energy (CCSE). In this position, Jeremy assists in managing the CSI Non-Residential incentive program, which provides rebates to businesses, non-profits and public entities to help offset the cost of installing solar electric systems. Additionally, he oversees the CSI inspection program and supports homeowners, business owners and contractors through the solar installation process by providing technical assistance and managing the CSI workshop program.

Prior to joining CCSE, Jeremy served as a Lieutenant in the U.S. Navy stationed in San Diego at Navy Region Southwest, where he managed weapons qualifications ranges throughout California and Nevada and conducted disaster preparedness exercises for Naval Base San Diego. Previously, he held a variety of positions during shipboard tours while stationed in Washington state, including two overseas deployments to the Mediterranean Sea, Horn of Africa, and the Arabian Gulf. He received his Bachelor of Science degree from the U.S. Naval Academy and a Certificate in Green Building Construction from San Diego State University. Jeremy is a LEED Green Associate and is working toward a Certificate in Sustainable Business Practices from the University of California San Diego.

John Lucero Criswell spent ten years working with community-based organizations that worked to build social and economic equity and environment health in his home state of Ohio. Combining his interests in exploration  and Spanish with the desire to help underserved communities, John spent two years in El Salvador with the U.S. Peace Corps.  After returning to the United States in 2009, John became the Executive Director of the San Diego Hunger Coalition.

Author and green business expert Glenn Croston, Ph.D., shows businesses and entrepreneurs how to join the shift to a healthier world and a strong green economy. 

As the author of 75 Green Businesses, Glenn Croston lays out opportunities for entrepreneurs from many backgrounds to succeed in business by going green (www.75greenbusinesses.com). 

Croston’s e-book Greening Your Business on a Budget shows businesses how to easily incorporate sustainability throughout their organizations and boost profits at the same time. 

As a practical guide to starting a green business, Croston’s book Starting Green; An Ecopreneur’s Toolkit for Starting a Green Business From Business Plan to Profits lays out how to make green business dreams a reality.  In addition to his books, Croston’s work has been featured in Entrepreneur Magazine, Fast Company, the LA Times, New York Times, BusinessWeek.com, TheStreet.com, and hundreds of blogs and websites.

Croston is also the founder of Starting Up Green (www.startingupgreen.com), delivering consulting, communications and operational support for sustainability in many industries. 

Camille Currier is a Program Developer for Cuyamaca Community College’s Continuing Education and Workforce Training Division. In 2010, she worked closely with local industry experts to develop a 120-hour “Introduction to Green Building Careers” Program funded by the American Recovery and Reinvestment Act (ARRA).

The no-cost training is open to all adults eighteen and over who meet minimum WIA eligibility requirements with an emphasis on training older out of school youth, veterans, and the long-term unemployed. The program is offered regionally at four colleges: Cuyamaca, Southwestern, MiraCosta, and through the San Diego Community College District’s Continuing Education program

Classroom and hands-on training address fields within green construction and clean energy technology. The topics include an overview of energy fundamentals, water-efficient building and retrofits, solar and thermal electricity design and installation. Students also earn OSHA-10 and CPR/First Aid certifications.

Twenty-six students completed the program at Cuyamaca College last year with many enrolling in additional training programs and/or entering the workforce as interns or entry-level employees.

Philip Dunn is the Founder and Coordinator of Harvesting San Diego, a program of San Diego Roots Sustainable Food Project, that connects local fruit tree owners to a local food pantry at the International Rescue Committee.

Our volunteers glean excess fruit from residential trees to provide fresh, healthy food to numerous families who rely on a food bank that can usually only offer processed foods. Harvesting San Diego offers growers and volunteers the opportunity to directly engage with the local community and make a tangible, immediate impact on those who need fresh, healthy food the most. 

Dunn started the program nearly two years ago and has been thrilled to see growing interest in the concept and the emergence of several similar gleaning programs in the County.  A resident of North Park, Dunn is a member of San Diego Food Not Lawns and WalkSanDiego, serves on the Board of Directors of USA Track & Field, and competed for Team USA in the past three Olympic Games in the awesome sport of racewalking, a track & field event.

Wendy received her B.S. degree from Chapman University, graduate work and an HR Management Certificate from UCSD. Additionally Wendy received her Certified Program Planning (CPP) license from LERN Institute. Wendy is presently President of North County Personnel Association (NCPA), a member of SHRM and ASTD, and on the board of directors for the San Diego International Human Resources Group and the San Diego Workforce Partnership. Wendy has worked fifteen years in the field of Human Resources and Training and Development. She has worked in the private, federal, and public sectors of business using her management skills, HR training knowledge, and her ability to network and partner with businesses for career development.

Andy Hamilton has worked on transportation, land use, and air quality issues at the San Diego Air Pollution Control District (APCD) since 1994. His work includes promoting alternatives to motor vehicles, including walking. He is also the co-founder and President of WalkSanDiego, a regional pedestrian advocacy organization.

He currently serves as Vice-President of America Walks, the national coalition of pedestrian advocacy organizations. Andy holds a bachelors degree in Biology from the University of Kansas, a masters degree in Ecology from UC Davis and a masters degree in Urban & Environmental Policy from Tufts University in Boston. He is the author of two APCD publications: Tools for Reducing Vehicle Trips Through Land Use Design and Slow Down! Taming Neighborhood Traffic.

If the 21st Century is to be better than the 20th many things must change — particularly our energy use and policy here in the U.S. Admiral Hering will look at where we stand now, how our use of oil and fossil fuels affects our national security and what we can do to become more secure on U.S. soil and in all our interactions abroad.

Don’t miss this inspirational presentation by one of the military’s best-known speakers on energy and national security.

Leendert "Len" Hering, Sr. joined the University of San Diego in December 2009 and currently serves as the Vice President for Business Services and Administration. Admiral Hering retired from the Navy in August 2009 after more than 32 years of service.

A native of Portsmouth, VA and the son of a Navy Chief petty officer, he commissioned through the NROTC Scholarship Program from State University of New York Maritime College in 1977 with a Bachelor of Science degree in Meteorology and Oceanography. He earned a Master of Science degree in International Relations and Strategic Studies from the Naval War College, and a Master of Science degree in Business Management from Salve Regina University in Newport, RI.

He spent much of his last ten years in the Navy advocating for programs and support efforts to better the lives of those who serve. He was instrumental in securing a number of highly visible legislative efforts from payday lending protections to education benefits for veterans and their families. He was recognized as a leader in sustainability and has received a number of prestigious state, local and federal awards for his efforts in ensuring the Navy was responsible and accountable to the environment and a diligent servant of those resources provided by the taxpayer.

Loyola Marymount University: BA 1970

Starting in the studios of LA’s best-known graphic designers, Michael Hetz went from self-taught design assistant to creative director at Knoth & Meads advertising in San Diego in 1978. The call of the wild surf had a lot to do with it.

A pocketful of creative awards and six years later, Michael joined up with his writing partner to form Stefanko & Hetz Advertising and Design. S&H grew to a staff of ten and to become the fifth largest agency in town. Clients varied from developers to bioscience companies, resorts, and consumer products.

In 1992 — wanting to concentrate more on creative work, branding and positioning, Michael joined Quorum — a design and marketing consortium created in 1984. Working on a wide variety of projects and client work he then became the owner of Quorum, which he rebranded as The Noodle Shop, to position it as a creative boutique. He continues to service clients with brand development, consultation, design, copywriting, and advertising for both traditional print- and media-based communications as well as website creation and interactive advertising.

Christie Hill joined CPI as the Senior Legal and Policy Analyst in 2011, after having worked in California, Washington, DC and New York advocating for the rights of women, children, and low-income communities.

Christie earned her bachelors degree from the School of Social Welfare at Berkeley, and a juris doctorate from Columbia Law School, where she served for two years as an adjunct faculty member.

Previously employed by Advocates for Children of New York, Christie led a project to produce a public service announcement on student educational rights, published several policy briefings, and spearheaded an effort to reform alternative diploma options for students in the state of New York.

Carol Holst is based in the Los Angeles area and founded Postconsumers.com in 2010 to honor each person's core values, which tend to get overlooked in a materialistic world.

She is the editor of "Get Satisfied: How Twenty People Like You Found the Satisfaction of Enough", which is brimming with real-life accounts from a broad spectrum of Americans, (of all ages and economic circumstances), who have found what it really takes to make them feel satisfied with their lives. It isn't the same for any of them, but each tells clearly and satisfyingly how they came to determine what works for them.

Carol adores her two grown daughters in the ultrafast lane, both born on her birthday five years apart. However, her lane isn't all that slow.

Drew Hubbell's diverse background ranges from historic restoration to adaptive reuse of existing structures to custom residential design. His firm specializes in sustainable architecture, green building materials and the use of alternative building materials such as straw bales, insulated concrete forms, adobe, and sprayed concrete construction.

He leads the firm Hubbell & Hubbell Architects LLC, and collaborates with his father—renowned artist James T. Hubbell—merging art and architecture in ecologically and aesthetically mindful ways.

JoEllen (Joey) Jacoby is licensed Landscape Architect with a Masters in Landscape Architecture from Ball State University, Indiana. She has worked eight years for the City of San Diego Water Conservation Program and three years as a City Park Planner. JoEllen has also taught irrigation and landscape design classes at Mesa Community College, Cuyamaca Community College and Ball State University. She has 15 years of private practice including consulting for water conservation programs in Southern California.

 JoEllen currently is the Supervising Landscape Conservation Designer for the City. She has worked on the California Model Landscape Ordinance and revisions to the Municipal Emergency Water Regulations.  She currently oversees the Water Waste enforcement staff, Commercial Landscape Survey and Residential Water Survey Programs.

Colonel Kaufman served as Commander of the 14th Weapons Squadron for the U.S. Air Force, where he commanded the Air Force Special Operations "TopGun" tactical training squadron. Colonel Kaufman also served as Director Of Operations, Joint Special Ops, where he directed  $2B of combat power against terrorist forces in Iraq and Afghanistan executing 750 wartime sorties and 2,200 flying hours.

He also served as Asst. Director of Operations, 16 Special Ops Squadron and Chief, Joint Ops Division, Special Operations Command, Pacific.  As Chief of Operations he was responsible for planning, exercising, and monitoring operational control of Special Operations Forces in the Pacific.

After leaving the service, Colonel Kaufman worked with Pioneer Technologies as a Strategic Advisor for Force Interactive Directed Layout (FiDL) software development project, and the Measured Observation and Strategic Analysis of International Cultures (MOSAIC) program for the Intelligence Development Facility.

Currently Colonel Kaufman is the CEO of CutOnce LLC, a veteran-owned small business known for innovating tactical, operational, and strategic approaches for integrated DOD clean tech energy efficiency and renewable energy. CutOnce assists DOD components in developing deliberate approaches to energy priorities via continuous edge technologies.

Elected to the State Senate in 2004 and re-elected in 2008, Kehoe represents the 39th Senate District which includes much of San Diego, the cities of Del Mar and Lemon Grove, and neighboring communities. During her time in the Senate, Kehoe has focused on the environment and good government measures. She chairs the Senate Appropriations Committee, and is a member of the Banking, Finance & Insurance Committee; Energy, Utilities and Communications Committee; Local Government Committee; Natural Resources & Water Committee; Transportation & Housing Committee; and the Joint Legislative Committee on Emergency Services and Homeland Security.

Christine also serves on the Select Committees on Asian Pacific Islander Affairs; Biotechnology; California-European Trade; California's Horse Racing Industry; Coastal Protection and Watershed Conservation; the Colorado River; and the Defense and Aerospace Industry. Prior to being elected to the Senate, Kehoe served two terms as State Assemblymember representing the 76th District from 2000 through 2004. During her time in the State Assembly, Kehoe distinguished herself by becoming the second woman ever – and the first woman from San Diego – to be elected Speaker pro Tempore, the second highest-ranking position.

Prior to being elected to the Assembly, Kehoe served seven years as City Councilmember representing San Diego's Third District. She served as chair of the Public Safety and Neighborhood Services Committee, and led efforts to improve and beautify San Diego, reduce street crime, and improve recreational opportunities for families.

Celia Kiewit is an Encinitas resident, member of the Algalita Marine Research Foundation Board of Directors, docent at San Diego Botanic Garden, organic gardener, and zero-waste consultant. See her latest editorial on this subject in The Coast News (June 3rd, page 4).

As the Program Manager of the Active Transportation Program for the San Diego Association of Governments (SANDAG), Mr. Kluth oversees planning and implementation of the regional bicycle network and provides policy and technical assistance on bicycle projects to the SANDAG area. The Active Transportation Program has a $15-18 million bi-annual grant program that funds bicycle and pedestrian master plans, bicycle and pedestrian capital projects, traffic calming projects, bicycle parking, and education and awareness programs. Last year SANDAG adopted Riding to 2050: San Diego Regional Bicycle Plan, the first ever regional bicycle plan for San Diego. The Plan's overall objective is to make bicycling a truly viable transportation option for all types of trips.

Chris has been riding since he got his first two-wheeler at six — a purple Stingray wannabe from Sears. He says, "I loved that bike. We rode everywhere, jumping curbs, riding no-hands, and popping wheelies riding on one wheel for blocks at a time. I still remember it, like it was yesterday." Chris grew up in Los Angeles and got his undergraduate degree in Art History at UCLA, moved to Seattle for a few years and then to Austin where he got his Masters in Community and Regional Planning at the University of Texas at Austin. He was the Program Planner for the City of Austin Bicycle Program before moving back to California. He has commuted by bike in every city he's lived and it's been over eight year since he has commuted to work by car.

Clean Energy Saves Lives: Personal Experiences in War Time
Commander James Marvin, Yadira Carrasquillo, Colonel Christopher Kaufman, John Walker — Moderator
Friday 10:30am Plenary Panel

The U.S. cannot produce enough energy to meet its needs, and that leaves us vulnerable. We get most of our oil from other countries — some of which are hostile states that do not share our values, and may even directly fund our enemies. No one sees this more directly than our own military, who are often on the front line when the ramifications of oil lead to conflict. They not only have to fight and police in oil-related conflicts, but are challenged daily by the need to transport and secure every gallon of fuel they use to do their jobs on the ground, on the sea, and in the air.

Because of this, the military is leading the way in research and testing of alternative fuels and power sources. Each member of this panel of military veterans has direct experience of the ways in which our dependence on oil impacts both national security and the lives of the troops on the ground. They will share with you their personal stories, as well as information about what technologies the different branches of the service are developing to help lead the military, and eventually the country, to cleaner, safer energy sources.

Why America Must Abandon Oil: A Military Perspective
Commander James Marvin

Our country’s dependence on oil is a national security issue. It is not a left or  right issue — it is AN issue, and one we have to deal with as a nation to enhance both our security and our economic stability.

What remains of the world’s oil is primarily in the hands of other countries — nations often inimical to the U.S. This puts the U.S. at an unacceptable disadvantage — one that too often leads to military involvement. From a military viewpoint, removing the need for oil as an energy source is just good tactics.

Of course, retooling how we use and think about energy is one of the hardest, most contentious things our country is likely to face — but it must be done. And if anyone can do it the United States of America can. That's what we do. We lead. We innovate. We do things other countries can't.  That's what global leaders do.

Right now we have an opportunity to lead the world in the development of alternative and renewable energy technology, We must do it to support our national-security requirements, and to bolster the operational capability of our military services.

Commander James Armando Marvin was born in Port Jefferson, Long Island, New York and grew up in the  San Francisco Bay Area. In 1987 he moved to Texas and enrolled in the chemistry program at the University  of Texas at Dallas. He graduated in May 1990 with a Bachelor of Science in Chemistry and subsequently  received his commission from Officer Candidate School in Newport, Rhode Island in October of that same year.

After receiving his commission as an Ensign in the United States Navy, Commander Marvin was ordered to  Basic Underwater Demolition/SEAL training in Coronado, California. He graduate BUDS class 176, in August  1991 and was then transferred to SEAL Delivery Vehicle Team TWO (SDVT-2) in Norfolk, Virginia. There he  received his designation as a Naval Special Warfare Officer and deployed aboard the fast attack submarine,  USS L. MENDEL RIVERS (SSN 686) as the officer in charge of a classified combat mini submersible deep  diving system.

 His next assignment was working plans and exercises in the Pacific where he coordinated bilateral training  with US and Korean SEALs and supported contingency operations in the region. After two years working in the Pacific, Commander Marvin moved back to the United States where he did back to back assignments  in Norfolk, Virginia. One at SEAL Team FOUR (ST-4) as a platoon commander, and the other at SDVT-2 as the  Operations Officer.

 In December of 2000, Commander Marvin was promoted to Lieutenant Commander and assigned to the  Pacific Special Operations Command (SOCPAC) in Hawaii where he served as the Future Operations Branch  Chief. His next assignment was in the Middle East as the Executive Office r at the Naval Special Warfare  headquarters in Bahrain where he supported operations in Afghanistan, Iraq and Africa. In November of  2004 Commander Marvin was nominated to attend the Naval War College in Newport, Rhode Island and  received a Master of Arts  in National Security and Strategic Studies.

 In December of 2005, Commander Marvin assumed the duties as Director of Operations at Naval Special  Warfare Group FOUR (NSWG - 4) in Norfolk, Virginia and was promoted to Commander the following year.

James has published numerous articles and is  working with the Navy in the Pacific Northwest to  incorporate alternative and renewable energy and clean technology into base facilities and installation in  the region. 

Jennifer Montgomery has practiced landscape architecture in the San Diego region for the past five years, focusing on sustainable civic, commercial, and educational projects.

Mrs. Montgomery obtained certification as a LEED Accredited Professional in 2008. Recently she helped manage the submittal of two Schmidt Design Group projects into the pilot program of the Sustainable Sites Initiative. This developing program will become a sustainability rating system for all sites, with or without a building. The submittal of the Stone Brewing World Bistro & Gardens project was among the first eight projects submitted worldwide.

Sandra Moreland is a graduate of the Green Management Program at San Diego State University. She spent more than 20 years as a member of two Workforce Investment Boards — including  the San Diego Workforce Partnership (SDWP) — working in federally funded programs,  labor market information, and Employment Training Panel (ETP) funds, which are state funds available to employers for training current workers and new hires.

Sandra was also the Director of a Community College Green Energy Workforce Training Program, managing a $1 million dollar grant.

Moreland Consulting focuses primarily on assisting both employers and education/training agencies wade through the intricacies of Federal and State funding programs, in order to develop training opportunities for in-demand occupations and spur job creation.

Jim Mumford began his career in 1977 with the opening of Good Earth Plant & Flower Company, focusing initially on floral design and plantscape artistry with an environmentally-conscious approach.

Today, Mumford is an award winning plantscaping designer and a recipient of numerous awards, both locally and nationally. He is a past member of the Silverado’s select group of nationally recognized plantscapers, a Certified Landscape Professional, a licensed contractor, an Accredited Green Roof Professional and soon to be a LEED AP.

David Narevsky is a Program Specialist with the San Diego Workforce Partnership working with College and University grants, including green training programs.

Prior to working for the Workforce Partnership, David worked in local government for 24 years, including 17 years as the Redevelopment Manager and Brownfield Programs Coordinator for the City of Poway. David sat on the California Redevelopment Association (CRA) Brownfields Committee. David also served as the Executive Director of the Fair Housing Foundation of Long Beach from 1982-1985.

David is a Registered Environmental Assessor (REA) I from the State Department of Toxic Substance Control (DTSC), holds an MPA from California State University, Fullerton and a Juris Doctor (JD) degree from Western State University, College of Law also in Fullerton.

Nohelia Patel is the Lead Organizer of the MCCAN, a community collaborative that serves the Mid-City area and is dedicated to creating a safe, productive, and healthy community through collaboration, advocacy, and organizing. 

She organizes policy campaigns through MOMENTUM TEAMS to build residents' capacity to advocate for access to healthy foods, land-use and senior services. As part of the Building Healthy Communities Initiative Patel lead the resident-engagement efforts of more than 1,000 residents, among ten ethnic groups, speaking 18 languages.

She joined MCCAN in 2009 after working for environmental-justice and immigrant-rights organizations in the cities of San Diego, Oakland, and Columbus, Ohio.

Keith Pezzoli, Ph.D., is the director of field research and a professor of urban studies and planning at UC San Diego.

Off campus, Pezzoli directs The Global Action Research Center (The Global ARC), a not-for-profit organization that links civically-engaged research to action for progressive bioregionalism.

The Global ARC helps integrate science, green business, urban-rural planning and multimedia communications for healthy community development and sustainable placemaking (especially where concerns about the built environment, water, food, energy, ecosystem integrity and human health intersect). 

Matthew Porreca leads BNIM's practice in California and is local to San Diego. He is currently serving as a Board of Director for the San Diego Green Building Council. His leadership in high profile integrated design teams has allowed him to produce excellence in design and high performance buildings.

Matthew served as the Project Architect for the Nelson-Atkins Museum of Art expansion and renovation, named Time Magazine's "Building of the Year" in 2007. He is currently leading BNIM’s project team on two projects at UCLA’s campus.  The UCLA Henry Samueli School of Engineering and Applied Science WIN-GEM building and the UCLA David Geffen School of Medicine Medical Education and Biomedical Library building, which look to set new benchmarks in sustainability for the UCLA campus.

About BNIM Architects
With 40 years of experience as a multidisciplinary architectural firm, BNIM has been awarded the 2011 AIA National Architecture Firm Award. With the support of our visionary clients, BNIM is working to redefine the realm of green planning and design. As early pioneers in the arena of sustainable design, BNIM continues to shape the national and global agenda for progressive planning, responsible architecture and design excellence. Established in 1970, the firm has emerged nationally as a leading resource for established methodologies, innovative technologies and cutting-edge research in architecture, planning, landscape and workplace design.

As the Recycling Program Manager, for the City of San Diego, Ken Prue is responsible for overseeing the planning, development, and implementation of citywide efforts to achieve State mandated waste diversion goals and long-term solid waste management needs.  This includes the implementation of the City’s Mandatory Recycling Ordinance and the Construction and Demolition Debris Deposit Ordinance. 

He is a graduate of San Diego State University, with a degree in Public Administration.  Ken has been with the City of San Diego’s recycling program for 12 years, and before joining the City, he spent four years with the County of San Diego’s Recycling Program.

John Reaves received his J.D. from Santa Clara University School of Law in 1983 and was a member of the school's Law Review. He has been practicing law 28 years. He co-chaired the Environmental Law and Land Use Section of the San Diego County Bar Association for
nearly 20 years beginning in 1986.

His practice involves a broad array of environmental issues as well as business, real property, business insurance disputes, litigation, and appeals. He also represents parties before governmental agencies, works on legislative solutions, and makes public
presentations as an advocate on public policy and environmental issues.

Mr. Reaves has written and spoken frequently in his field since the 1980's as well as contributed regular Opinion pieces and Letters to the Editor in the San Diego Union Tribune on matters of public environmental interest.
Mr. Reaves has been actively involved in the Citizens Climate Lobby, a nonpartisan group, since its inception in 2007, and is a Board Director with CCL. Mr. Reaves and CCL are engaged in creating the political will for action and lobby members of Congress, both locally and in Washington, D.C., for national climate legislation.

In 2010, Mr. Reaves was part of the San Diego Task Force which actively advocated in the San Diego region to get politicians, political bodies, and papers to take a public stance opposing Proposition 23. He currently acts as the Director of Policy for the U.S. Green Chamber of Commerce. He also co-founded EcoVolve, an environmental communications and strategies firm in 2011.

Mr. Reaves is a Credentialed mediator by the National Conflict Resolution Center, and earlier this year co-founded the Land Use and Environmental Mediation Group, a division of NCRC.

Jason Sakamoto
Economic Development Coordinator
State of California Employment Training Panel

Jason works with ETP’s strategic planning and program development, and currently coordinates the Panel’s regional and statewide economic development efforts, primarily focusing on new and emerging technologies. 

He provides technical expertise in developing effective strategic relationships with ETP’s contracting population and makes presentations on behalf of ETP to employers, assists in their development of successful ETP contracts, and supports ETP’s marketing efforts on a statewide basis.

Marshall is the Founder and President of Citizens Climate Education Corp and Citizens Climate Lobby, founded in Oct, 2007. The purposes of CCEC and CCL are: 1) To create the political will for a stable and sustainable climate 2) To empower individuals to have breakthroughs in exercising their personal and political power. Marshall was trained personally by The Honorable Al Gore to give The Climate Project presentation and has given more than 40 presentations to over 2700 people.

Marshall retired from business in 1990, and for 19 years he focused on Microcredit and Village Banking. He spoke to more than 150 Rotary Clubs and to five Rotary International Conventions. He is the Founder and Chairman of the Board of Grameen de la Frontera, a microcredit lender in Sonora, Mexico, which has made loans to more than 12,000 very poor women.

Marshall has served as a director for several microcredit lenders in Latin America and Asia. Marshall is active with RESULTS, an International citizens lobby that advocates for more and better foreign aid especially microcredit, global health basic education.

He is a graduate of the University of Texas with a BA in economics and he has been married to his wife Pamela for 43 years. They have two grown children. Marshall has received the Rotary Distinguished Service Award 1998-1999, and the Grameen Foundation Humanitarian Award 2009.

Lane Sharman develops renewable energy systems such as solar farms. As a mathematician, he has spoken before the California Energy Commission as an expert witness on Greenhouse Gases. As a member of the Clean and Green Committee, he developed for the City of Solana Beach the Sustainability Vision Statement calling for zero emissions and zero waste within the City.

He is the founder of the Borrego Water Exchange. His concerns stem from a profound understanding of the mathematical certainty that civilization is on a collision course. Lane is the Managing Partner of Solana Energy where he originates financing for solar projects on an international basis.

John Reaves, Michael Hetz and Lane have formed Ecovolve Partners in San Diego in order to advance the public understanding of Fee & Dividend, a policy for pricing carbon and returning fees to the public. 

Sadie Sponsler
 Anti-Hunger Network Manager
San Diego Hunger Coalition

Sadie Sponsler is a Registered Dietitian and the Anti Hunger Network Manager for the San Diego Hunger Coalition (SDHC).  In her role at SDHC, she is responsible for convening, coordinating, advocating, and educating around the Federal Nutrition Programs and state & local food security policies to create a more sustainable, food secure food system. 

For the past 3 years, Sadie has been an active member of the San Diego Food System Assessment Working Group (SD FSWG) and the Urban Rural Roundtable project in partnership with Ag Innovations, Roots of Change, UC Davis, and The California Endowment.  The SD FSWG helped to collect data on the San Diego food system and set food system policy recommendations which were presented to San Diego Mayor Sanders and Supervisor Ron Roberts in May 2011.  

Prior to her work with SDHC,  Sadie was working for the Lemon Grove School District implementing school wellness policies, managing four school gardens. She helped to implement a school based-PTA run organic farm stand. Before moving to San Diego in 2007, Sadie worked for 6 years at Food For Lane County food bank in Eugene, Oregon as the nutrition education coordinator and helped to implement the Lane County Food Policy Council.  

David Steel is a senior executive who has led multiple companies in the roles of Founder, President and Chief Executive Officer over the past 20 years. He is currently the President and CEO of the U.S. Green Chamber of Commerce, headquartered in San Diego. The Green Chamber empowers businesses to grow through environmentally-friendly, sustainable practices that contribute to our region’s economy and ecology. We help both established and emerging companies improve operational efficiencies, tap into unexplored markets and explore new opportunities.

David has been moved for many years by the state of our planet and is committed to giving back to make San Diego and our world a better place. He believes that the Green Chamber’s ability to facilitate involvement and cooperation among like-minded individuals will help the people of San Diego adopt not only more sustainable business practices, but also more sustainable lifestyles.

Green Jobs Workshop:
What Do You Already Know That Can Help You Get a Green Job? (and Where to Look)
Ahouva Steinhaus, Stephanie Barger, David Narvesky: Saturday Green Jobs Workshop 10:30am session & 1:00pm session

The Green Jobs Workshop is designed to give attendees an intensive and interactive look their possible future in the growing green marketplace.

• What skills do you already have that are transferrable to a green-industry job?
• What green industries are up-and-coming in San Diego?
• Where can you find green jobs in traditional industries?
• How and where can you upgrade skills or retrain for green jobs?
• Where can you find funding for training?

You'll get more from the sessions if you prepare a bit in advance. Bring your resume plus a list of your interests, skills you've learned from jobs, volunteering, hobbies, and things you think you are innately good at. It can all go into the pot when deciding how to build your green career.

NISSAN Leaf Owners Panel
Ahouva Steinhaus, Carolyn Chase, more TBA
Saturday 1:00pm Climate Change Session

Just when you thought electric cars were dead, they're back - and better than ever! And this time, they are being delivered by Nissan, General Motors, the new kid on the block: Tesla, and soon to come: Mitsubishi. This panel of Nissan Leaf owners will answer questions about what it's really like to get the car, the charger, the smart meter, the tax credits and all that - along of course with their tales of driving experience and performance. If you've wondered if an electric car is for you - talk to those who've navigated the system successfully and are now bypassing gas stations with a smile.

Ahouva Asiel Steinhaus has been an educational and career consultant since 1976 and is President of Asiel and Associates Financial Services, a  financial planning firm in San Diego.  She has consulted with school districts in California on voluntary integration programs, staff development, education program implementation and vocational education. Her background includes grant writing, and designing and conducting staff development workshops on various topics, including career development and grantsmanship.

As a consultant, Ahouva has worked with organizations as diverse as the Boston Public Schools, the Massachusetts State Department of Occupational Education, the counties of San Diego and Contra Costa, school districts in California and Nevada, and large multi-national corporations. She has designed and taught career workshops for teachers and students in elementary schools and in corporate settings. She has worked extensively on designing, implementing and evaluating Voluntary Integration Programs in California.  She has designed and taught training programs for various levels of educators, administrators and managers.

As an educator, she has created and conducted unique career programs for teachers and elementary school students. She has designed programs for both State Vocational Education staff and high school districts on integration strategies, affirmative action and alternative career opportunities for young women. She has developed and taught workshops on grantsmanship and building business-education partnerships with Apple Computer and at the MacWorld conferences in 1992 and 1993. She studied extensively with Richard N Bolles, author of What Color is Your Parachute?

Mindy Swanson
Food Policy Consultant
Healthy Works

Mindy currently serves as a food policy consultant on the Healthy Works grant with the Child Obesity Initiative facilitated by Community Health Improvement partners. The project she is working on is to support the development of pilot school community gardens - shared space gardens also known as Joint Use gardens.

Mindy has been an avid gardener for more than 15 years with Community Gardens as a central part of her evolution as a gardener. In late 1990s while she was working as a AIDS researcher at San Francisco General Hospital, Mindy grew food in a shared garden for Project Open Hand. After that she joined the community garden for the family student housing where she gardened with folks from all over the world.

Mark Tighe has been a master builder for more than 30 years, specializing in custom home design, construction and remodeling. Since 1996, his passion has been straw bale construction and he has developed new techniques to utilize this renewable resource. Mark has led straw bale workshops and has built dozens of straw structures including the first permitted structure in San Diego County.

Mark has donated his experience and artistic talents to many sculptural construction projects, including rebuilding the home of architect and artist James Hubbell after it was consumed by fire.

Anne Tolch earned her Bachelor’s Degree in Plant Biology from Southern Illinois University at Carbondale. She presently serves as Vice President of the Sustainability Alliance of Southern California, an organization dedicated to transforming the region into a model of sustainability by 2020.

She is also a member of the San Diego Leadership Board for the American Lung Association in California and a director for the Navy League Coronado Council. Previously she served as the Director of Development for the World Resources Simulation Center, a project of the Global Energy Network Institute. In these roles, she provides community organization and advocates for sustainable policies and practices with special focus on renewable energy, clean air, and water conservation.

Prior to this, Anne served on the Bishop’s staff for the Episcopal Diocese of Missouri, where she worked on a wide range of humanitarian and sociological issues.

Parke is a land use and planning consultant for Healthy Works and the San Diego County Childhood Obesity Initiative, a program facilitated by Community Health Improvement Partners (CHIP).

In that capacity, he analyzes regulations that may inhibit urban agriculture, especially community gardens, and assists local jurisdictions in developing policy language that supports healthy food access.

Ron Troyano
Managing Co-Partner, Alchemy Restaurant

Ron Troyano has been the managing co-partner of the sustainable, South Park eatery Alchemy since its establishment in 2009. Prior to that he built several art galleries throughout both San Diego and Santa Monica and helped with the creation of a new beverage program in the popular New York restaurant, Django.

Troyano has always been engrained with the ideals of community and collaboration and focuses much of his time on initiatives involving both. He founded Alchemy’s student cooking class in partnership with the Albert Einstein Academy, as well as co-created the GROW School Food Training Program to teach school food service personnel various scratch cooking techniques.

Troyano has been a member of the American Sommeliers Association for 6 years and is an acting member of the San Diego Urban Rural Roundtable group, San Diego Farm to School Task Force, San Diego Hunger Coalition, Tierra Miguel Farm Foundation and more.

Candace has a masters degree from the Southern California Institute of Architecture, is a Permaculture Designer, and a State certified greywater designer and installer.

For the past ten years she has lived and worked in San Diego   teaching and consulting  on sustainability and water conservation. She is the Director of Las Casitas Design-Build Lab, a non-profit with a mission to support alternative building for disenfranchised people.

John Walker is a 15-year Veteran of the United States Army. He served as a Communications Sergeant during Operations Desert Shield and Desert Storm where he experienced first-hand the cost of America's dependence on foreign oil, and witnessed the devastating effects on the environment of the Kuwaiti oil field fires during the war.

John Walker is co-founder and Chief Solutions Officer of Talent Evolution, LLC. a digital media and social-media marketing firm that assists career professionals and small business owners in leveraging technology and social media to promote their careers and market their small businesses.

John has more than 20 years of experience in corporate recruiting and human resources technology here in San Diego. He has worked for companies large and small to SAIC, PETCO Animal Supplies Corporate, Gateway Computers, Dataquick Information Systems and Kleinfelder Engineering.

Most recently, John has been very involved in working in green industry as a volunteer and consultant. He has consulted with the California Center for Sustainable Energy in green workforce development issues, and his company is currently working on the Green Career Network with the CCSE, developing an online portal for green jobs and green-industry news and information.

Lauri Walker is the outreach manager for the California Center for Sustainable Energy’s (CCSE) special events including Sustainable Energy Week and  Street Smart. She is also involved with outreach events in the community. Lauri currently oversees the Green Career Network, which is a portal for employers and job seekers in the green industry.

Lauri has more than 18 years of experience in the area of energy efficiency. Prior to CCSE, she worked for the California statewide marketing and outreach campaign, FLEX YOUR POWER, serving as one of the Southern California regional account manag-ers. Lauri worked with the Residential New Construction Home Builders program promoting energy efficiency outreach to small  businesses and national retailers.

Harry Watkins is Professor of Strategy and Sustainability at Point Loma Nazarene University. He teaches various courses in business strategy and sustainable business practices in PLNU’s Fermanian School of Business (FSB).

He is also active in the university’s Sustainability Task Force and has actively integrated “triple-bottom line” principles – e.g., balancing objectives of profitability, social responsibility and environmental sustainability – into his teaching and research. He lead the creation of, and is the advisor for PLNU’s new interdisciplinary Sustainability Studies minor, launched Fall 2010.

Dr. Watkins is a member of Sustainable San Diego, a collaboration of San Diego organizations that are working to provide organized and coordinated input into the development of the San Diego Association of Governments (SANDAG) first Sustainable Communities Strategy (SCS) as part of the Regional Transportation Plan. A lifelong outdoorsman, Watkins has spent part of every summer since birth in the Sierra Nevada.

Commercial Solar Hot Water & PV Incentives
Jeff Wheeland & Jeremy Cox,
Friday 4:00pm Green Building Session

Residential Solar Hot Water & PV Incentives
Jeff Wheeland & Jeremy Cox,
Saturday 4:00pm Green Building Session

Jeff Wheeland is the Associate Program Manager for the Solar Water Heating program at the California Center for Sustainability (CCSE).  He is responsible for the development, implementation, administration, and monitoring of CCSE’s solar thermal rebate programs – CSI-Thermal and the City of Palo Alto Utility. 

Jeff worked for a year with CCSE in the CSI General Market Program’s Residential and Nonresidential Solar PV Incentive program.  He helped author a successful proposal to design and implement a Solar Rebate Program for the Bear Valley Electric Utility. 

Mr, Wheeland has a bachelor’s degree from University of California, Berkeley and a Masters degree in International Environmental Policy from University of California, San Diego

International educator, environmental and agricultural scientist, Dr. Williams was the Recycling and Solid Waste Coordinator for the County of San Diego for nearly nine years. 

Previously he served for 15 years as environmental and agricultural advisor to the United States Agency for International Development with numerous assignments in Latin America, Eastern Europe, and central Asia, especially the ex Soviet Union. Dr. Williams has taught courses and developed curricula in eight universities at home and abroad. He has more than 250 publications in the scientific and government press, plus publications of short stories and poetry.

Expert witness, advisor to Presidents and Ambassadors, Wayne brings to the Bright Green Future Conference an enthusiastic knowledge of extension outreach in recycling, composting, community garden development and business management skills. 

In addition to his serving on many environmental boards and committees, Dr. Williams currently heads the Presidio Place Condominium community garden and has developed an extensive organics materials project for the 402 units. 

Michael Wonsidler is the Waste Management Coordinator at the County of San Diego and has been involved in the recycling field in San Diego since 1999. He previously served as the Recycling Coordinator for the Urban Corps of San Diego, a non-profit environmental job training organization. Since 2002, he has worked in the County of San Diego’s Solid Waste Planning and Recycling section implementing commercial and multifamily recycling programs.

He manages the North San Diego Recycling Market Development Zone (RMDZ) program to improve recycling processing infrastructure. The program has awarded over $3M in loans to improve infrastructure in North San Diego County for plastic processing, tire recycling, asphalt shingle recycling, and composting.

Michael is a member of the Integrated Waste Management Local Task Force Technical Advisory Committee (TAC), an advisor to the Citizen’s Advisory Committee (CAC), and a past Secretary of the San Diego Chapter of the California Resource Recovery Association (CRRA). He has shared best management practices in recycling at several recycling conferences in California and at the 7th Annual Zero Waste International Association (ZWIA) Dialogue in Florianopolis, Brazil. Michael received his BA from the University of Miami, FL and completed graduate study in Community Economic Development at San Diego State University.

Michelle Murphy Zive is the Principal Investigator of the Network for a Healthy California (San Diego/Imperial County), a social-marketing campaign dedicated to improving fruit and vegetable intake, physical activity, food security and disease prevention. 

Her research interests include obesity prevention, community health and food security.  She is especially interested in translational research that is finding ways to apply what is learned in controlled research studies to useful strategies in the community.